Associations and co-ops

Every member with an agronomist, at your standard.

For associations and co-ops. ORTH puts your agronomic standard on every member's plot, from a few hectares to a large operation.

Your members range from a few hectares to large operations, across crops and regions, and your technical services team cannot be on every farm.

ORTH gives your agronomists the daily brief across the membership, and gives every member an agronomist on their phone, in their language, working from your standard. Grower associations, export bodies, governments and research institutes representing more than 600,000 growers already work with ORTH this way.

Today, and with ORTH

How members get advice today, and with ORTH.

How an association’s technical team reaches its members today, and how it reaches them with ORTH.

Today
With ORTH
Member advice
A handful of agronomists for thousands of members. One visit a season, for the members reached.
Every member with an agronomist on their own plots, at the association’s standard, in their language, every day.
The standard
Circulars, training days and field days.
Regional reference sets, genetics partners’ guidelines and the residue limits of members’ markets, built into every answer.
Reporting up
Surveys and guesswork.
Adoption, pressures and crop development by region, aggregated, on a dashboard.
Activation
A logo on a leaflet.
Branded member enablement: the activation playbook, onboarding sessions, the association’s name on the advice.
Cost per member
A visit, a vehicle, a day.
A seat a year, at a fraction of one visit.
How you use it

What you get with ORTH.

Technical-team seats: your agronomists run the daily brief across member farms and answer at one standard.

Member enablement: a branded sign-up for your members, so every farm in the membership gets an agronomist on the phone it already carries.

Your country's reference sets and your genetics partners' guidelines built in, so every recommendation fits your soils and your season.

Every spray and harvest checked against the residue limits of the markets your members sell into, so every member meets the same limits.

Adoption and the pressures building across the membership, aggregated, for your reporting. Each member's record is visible only to that member.

Every member on their own plots, working from your standard.

ORTH has signed partnerships with grower associations, export bodies, governments and research institutes across Europe, Latin America and Africa, representing more than 600,000 growers. Each partnership starts from the pressures its members face, crop by crop and market by market.

ORTH and afrucat
ORTH and APES
ORTH and ABRAFRUTAS
ORTH and CultiVida
What it is worth

The whole membership, covered.

What ORTH is worth to an association.

1,000× cheaper

Technical advice at USD 1 per recommendation instead of USD 1,000 per technical visit.

Every day

Growers get an answer every day instead of a technical visit once a quarter. 90 times the contact.

73%

73% of surveyed growers report a real difference to their operation. Half call ORTH their primary source of agronomic advice.

Where to start

How it starts.

Activate with technical-team seats and branded member enablement.
Onboarding webinars and regional workshops, region by region, ahead of each season.
Move to Enterprise as adoption grows.
The right plan

Enterprise, sized to the membership.

Every member with an agronomist, at the association’s standard.

Field Enterprise

For a group, a network and its growers.

Seats for the technical team and the members, branded member enablement, reporting by region.

  • Your standard and your members’ market limits behind every answer.
  • Your protocols behind every answer, on every farm.
  • A private instance. Your data, exportable at any time.
  • Validated by your own agronomists before rollout.

Every member on your standard.